If you haven’t yet you will face it…
Rejection in the network marketing business will happen at some point in your career.
And this subject is worth talking about because rejection is a part of doing business.
Your job is to move product and bring on new team members, and sometimes people say “no.”
If you get enough “no’s,” it messes with your head - not because you lack the mental toughness, clarity, or focus to get through it.
It’s because, believe it or not…
Fear of rejection is hardwired in all of us!
Humans are a tribal species. And we’ve been hard wired with the need to belong.
Back when we lived in caves, hunting with sticks, and run from saber tooth tigers, our very survival depended on being part of the tribe.
There was safety in numbers.
Being alone and excluded from the tribe and could put your very life in danger.
So all of us need to feel included…accepted…and valued.
That’s perfectly okay, because it’s just who we are.
But let’s move to the modern day…
Business involves sales and with that you have to be willing to accept the rejection that will happen.
You can’t let fear of refection paralyze you into not taking action.
We’ve ALL faced some form of rejection.
You won’t get through life without it!
When you were 3 years old, you asked your mom for your favorite candy and unlike grandma she most likely said “no!”
When you were 16, you may have wanted that new car. If your parents couldn’t afford their own car the answer was “no!”
At the high school prom you asked somebody you really liked to the dance, and they said “no!”
You applied for your first job, and they said “no!”
Getting rejected was sad, disappointing, and maybe even hurtful.
The danger for us as network marketers…
…is carrying those feelings of rejection into our business.
When I was looking at becoming an Air Force Squadron Commander…
I knew this was the single most important job in the U.S. Air Force.
And, at that time of my life, I wanted it more than anything in the world.
When I put in my applications I got rejected over and over again.
You see I was not one of those privileged few who were placed on a list to become a future commander.
I had to slug it out with all the other officers in the Air Force.
I submitted my application to command 24 separate times.
All said no!
How painful was it?
Think about it...
The one job you want more than anything in the world your locked out of…
I heard “NO” over, and over, and over again.
It hurt, in fact it really hurt bad.
Being rejected 24 times is painful!
But I didn’t quite because at this time of my life this was my ultimate dream!
So I put in one more application and...
After the 25th application I got an offer for the command of a life time!
A hidden gem that actually created the path to becoming a Colonel in the Air Force.
My Air Force story is kind of like this business.
Let’s face it as networkers, we feel what we’re working on is the single biggest, most important project in the world, because it is our world.
If you think about how important your business is to you, naturally you’re going to feel the impact of rejection.
No matter how you build your business.
If you build this business you will get “no after no.”
And will walk away, dejected, disappointed, and hurt.
Experience “no” enough times, and you might start to doubt yourself…
Here’s the single most important thing to know about rejection…
Your prospects are NOT REJECTING YOU!
They’re rejecting what you’re talking about.
Rejection isn't personal.
It’s almost never about you.
And there is a way to build 100% online to have your prospects shift and short themselves.
So to overcome the rejection experience, ask yourself these 4 questions…
Who is your target market?
Who you approach is as important as what you’re offering.
For example, if Chevy is offering a person like me their cars, it’s probably not going to work.
It’s just one of my own personal biases.
Or as an example, if you’re selling $750,000 super cars at 20% off, there won’t be a whole lot of people interested.
The point is make sure you understand your target audience and where they are.
Ask yourself these questions:
What are you offering?
More importantly, what is it about your offer that doesn’t seem to be working for them?
Let me give you an example.
This past weekend I created a new offer and sent it out to my list.
Only a few people bought.
More people didn’t buy than bought.
Did I experience rejection?
Yeah, you bet.
Even though it wasn’t directly to my face, it was rejection.
I was rejected again, and again, and again, and again.
When I looked at the sales numbers, a part of me could have been disheartened.
You know that little part that mutters…
But here’s what you should be asking…
You may have the most awesome offer in the world.
But the most important question is what might you do differently to explain your offer so your customer/prospect sees the value for themselves?
At the end of the day, that's what is going on when they say “no.”
In the back of their mind, when they reject your offer, it’s because there’s a disconnect between what you’re saying and what they’re experiencing in their own life.
How might I explain this to them differently in the future?
How did you present it to them in the first place?
Was it via social media, email, text, PM?
Perhaps what you have requires a more physical connection.
Instead of doing it via a passive approach, take it offline to a more active approach.
Maybe you’ll need to physically walk them through and show them how it works for them personally.
Also look at how you presented your opportunity in the past?
Analyze your results.
So often, especially in the beginning phases of business, entrepreneurs overreact.
They say, “Man, it’s been six weeks and I haven’t made a sale yet.”
They look at their numbers and they’re not good.
They say, “You know, I’ve only had a few people look at my stuff. Something must be wrong! I’m doomed!”
Sometimes you need to be patient. Give it time.
It doesn’t mean you’re doomed.
It doesn’t necessarily mean you’re being rejected.
You might not make sales overnight.
If you do, great.
But if you don’t, don’t automatically assume there’s something wrong.
It just means you need to be a little more patient.
To improve your results ask…
But the one question you absolutely need to avoid is…
“Why” leads to victim-hood.
When you ask “why” you start thinking…
“Why” is the most dangerous places to be when you’re dealing with rejection.
What will help you get through it...
Is what, how, who, and when.
When is the best time to offer this?
If you're advertising maybe your ad is happening at a time of day when your target audience isn’t there to watch.
Maybe it’s happening at a bad time of the year.
If you’re selling weight-loss stuff during the middle of the holidays most people aren’t that interested, it's family and eating time.
But come the New Year WOW all those holiday pounds are catching up and people get motivated to buy again.
There're going to be hot times and cool times for your target audience.
So if you ask, “when might I increase my sales?”
You might discover some things sell better at certain times of the year.
Asking the “when” question just challenges you to work better in your down months and take advantage of the big months.
So here are three things to remember whenever you’re experiencing rejection…
1. They’re not rejecting you; they’re rejecting your offer.
It’s not personal so stop making it personal.
They’re rejecting something about the offer itself.
Ask yourself how you might communicate it differently, or what you could do better.
2. Rejection is typically about them.
The question is, “Who might I sell this to? Who might I offer this to?”
Get clear on who your target audience is and what makes them tick.
What makes them motivated to want to buy?
3. Get better at making your offer.
Ask how you might demonstrate or present your offer in a more exciting, effective way - so your customer/prospect can really understand it and see the value?
Here is the bottom line about rejection: You need to see rejection for what it is…
It’s an indicator you are targeting the wrong people or haven't refined your message enough to get a positive response.
It’s telling you to work on something.
Most networkers experience rejection when they’re trying to generate leads and prospects.
Most start by approaching their friends, relatives, neighbors, and co-workers.
They hear “no” from those people closest to them and it hurts.
Then these same eager networkers start to hunt the malls, restaurants, and street corners, trying to engage strangers, talk about their product or service, and turn them into leads and prospects.
They drop flyers, business cards, and brochures everywhere they go.
And they get LOTS of rejection.
So once you’ve burnt through your warm market and got all the rejection…
Think about a system you can use to generate leads and prospects automatically, 24/7/365, rejection free using the Internet.
Using the principle of attraction marketing, you can attract people who are already interested in what you have to offer - instead of having to chase them down.
If you haven’t done it already, get access to the FREE Online Prospecting Training and discover how to build your business online.
After you complete the training I’ll personally offer you an individual time slot where you can schedule a face to face and I'll walk you through the process step by step.
And show you the exact same system my team members are using to passively generate dozens of prospects, leads, and sales every single day.
It’ll transform the way you do business.
And guess what?
It just might help you help your team also.
So if you’re ready to get started…
One last request, could you do me a favor…
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To Your Success!
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I have two passions in life. First I teach Network/Affiliate Marketer and home base business owners how to establish a profitable online business. Second I provide advice on health and wellness and how you can live a better life. I provide training and mentorship for both.
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