A Roadmap To Build The Attraction Marketing Way – Larry Felder
Larry Felder

A Roadmap To Build The Attraction Marketing Way


The other weekend I was at an attraction marketing mastermind training event.

During this event the subject of where to focus your time in our profession came up.

When it comes to prospecting…

What I found out is most network marketers are actually taught to spend all their time focusing in the wrong area.

This is the result of their upline and company telling them “everyone is your prospect.”

Here’s the truth…

Everyone isn’t your prospect in fact…

Most people when they first come into our profession are told this tale and spend all their time focused on the 90% who won’t join your business.

You know, those who think this is a pyramid thing and give you massive rejection, frustration, and no after no.

During this event we learned the magic is in the 10% who will join your team and become business builders?

So how do you find the 10%?

You find a team who'll teach you the skills of attraction marketing.

Attraction marketing can help you rapidly grow your network marketing business.

It can completely obliterate rejection, and give you a completely unfair advantage when it comes to prospecting and recruiting?

Have you ever been sitting at your company’s event and that new person walks across stage.

They seem well-respected, are already popular, and successful and almost overnight have hundreds of people join their team?

These people seem to create “instant” success, right?

What the company typically portrays is…

All they do is make a few phone calls, send a text or two, and a bunch of people join their team, just like that!

This is a phenomenon in network marketing I like to call the “unfair advantage” and it's crucial in attraction marketing.

These “overnight success” stories might even be brand new to the network marketing industry, but I can promise you this…

These people had already built a network and paid a price.

Perhaps they were a successful professional or upstanding citizen in their community with a positive reputation.

These people already had a following and were highly regarded by their peers.

People already knew, liked, and trusted them.

And here's why this is so important…

People follow WINNERS!

And that, believe it or not, is the basis of branding.

A brand is a following, a reputation, and results.

Now, I must admit when I first came into this profession I didn’t have this kind of a network.

In fact, MOST of us don't start out with this unfair advantage.

But imagine being able to create your own unfair advantage even if you're at zero right now!

It's possible.

And it's all about leveraging attraction marketing.

Attraction marketing can help anyone regardless of their background, create that unfair advantage.


By mastering the attraction marketing skills and building your brand.

To do this first you need to invest in yourself so you can continue growing your value.

Then you invest in your followers and help them grow.

This is how you start.

The more you invest in yourself, the more you attract a larger following, and the more you invest in your recruits, the more they duplicate their own followings.

But before we get into the roadmap, here’s a little dose of reality.

When most people hear about attraction marketing they think this…

“Oh, they’re going to show me how to attract more prospects and recruit new people instantly and they think this sounds like just another gimmick.”

This thought process conveys people expecting something for nothing.

But as you have seen sitting in your company event…

Whenever people with an “unfair advantage” join anything, other people follow them…

Because they've paid their dues.

They've invested in themselves and they've invested in OTHERS over time.

So, when they join an opportunity, they have a constant flow of new people joining their business…

Because they’ve learned how to have those connections and continue to expand their network.

Let me ask you a question…

You know people who have over a lifetime created their network.

But what if that is not you.

What if you could start from scratch and create that kind of following online?

The kind of following that means you’ll never run out of prospects; ever again.

Is that something you'd be interested in learning?

What if it took you a year or five years to build a big enough online following and network to become a six-figure network marketing earner?

Would that be worth your investment of time and money?

Here’s the reality it’s gona take time to ramp things up…

So again would it be worth it?

One of my successful six-figure upline leaders who has built his business using only old school strategies once told me the honest truth…

Larry, what I’ve seen over the years is it normally takes upwards of 15 years to build a business to six figures holding home parties, doing belly to belly 1-on-1s, and mall hunting.

Well, attraction marketing can give you a short cut and an unfair advantage!

So let’s dive into the three phase roadmap to build a six-figure brand.

Let’s start with…

You begin with a support system from a company who will take you step-by-step through the process.

Let me make this point: network marketing is one skillset and attraction marketing is another.

You need to master both.

Knowing how to train people, build community, and develop leaders are network marketing skills.

The attraction marketing skills involves online strategies to automate your activities and make them more efficient, faster, and leveraged.

The blending of these two skillsets is what makes attraction marketing so amazing.

But you're not going to be a master of attraction marketing in two weeks, and that's ok.

You start with “training wheels.”

And you engage the power of a support system…

With our mastermind group you learn to build your following through a step-by-step proven process.

Most old school network marketing companies are like taking you and your bike to the top of the hill and saying, “see you at the bottom!”

With our system you get “Attraction Marketing Training Wheels.”

By that, I mean you are plugged into an existing attraction marketing online system that's proven and tested to help you build your network and attract prospects.

You can even leverage what we've already created.

You start the process by learning, mastering, and executing just one thing.

That one thing is, in my opinion, the number one skillset in modern network marketing…

Sponsored Social Media Posts

Using sponsored social media posts (primarily on Facebook) you learn how to attract a never-ending supply of prospects.

Once those prospects engage with your posts, the attraction marketing system converts them to leads…

That is leads that have submitted their contact information so you can follow-up.

You then reach out to them, through e-mail or a Facebook private message.

After all, they already gave you permission to do that.

This puts you leaps and bounds ahead of most traditional network marketers.

Starting with this one critical skill – Sponsored Posts – you start the process of rapidly building your following.

But in the beginning, this following won't know you very well, so don't expect people to be throwing money at you.

Fortunately, you’ll learn how to give them lots of value to keep them engaged.

Keeping them engaged helps build long-term rapport.

And by learning the skills you actually make money from your followers even if they don’t join your network marketing business.

Plus our mastermind group sends them information on a regular basis that teaches them about attraction marketing on your behalf and you earn commissions if they invest in any of the courses…

That’s money back in your pocket.

Which helps you cover your operating costs during the initial phase of learning.

Think about it, you can have your auto-ship paid for, your business tools paid for, and your company event tickets paid for from the beginning!

Once you’ve mastered Phase 1…

It’s time to move into Phase 2.

In Phase 1, you’ve started to build a following.

You now have results. You have some prospects in your network and may have a few sales under your belt.

Regardless of how many leads or new team members or sales you’ve gotten, the big win is this:

You've attracted people to engage with you.

You can honestly tell people…

“Yes, I'm attracting leads every single day.”

Because it’s true.

This marks the beginning of building your brand…

You're getting results and what happens is your leads want to know how you are doing it.

This first step positions you as an attractive leader.

During this new phase, you begin to learn the skills of attraction marketing and…

Then you can start taking over piece by piece, little by little, your own attraction marketing system.

It’s what I call…

Taking over Your Following so it becomes your business.

Once this is done…

The value being delivered to your prospects comes from you, not your support system.

You start to provide your own value to others.

You've started to figure out this attraction marketing stuff, and you know how to help others do what you do.

You send them emails, videos, conduct Facebook lives, and engage them with your own blog posts, like the one you are reading now.

You share useful information you’ve created.

That helps you build relationships with people.

They get to know you. You develop a reputation for being a leader.

This is called investing in your followers, so the value of that following grows.

Now, you’ll start following the 80/20 rule.

  • You’ll spend 80% of your time and energy delivering value
  • And you’ll spend 20% of your time recruiting & promoting your business

You may start by once or twice a month, holding an online presentation and inviting people to check out what you're doing.

By doing this, you discover how they might be able to work with you as part of your team.

And this is done by simply, at the end of the presentation, inviting them to apply to work with you.

Then you’ll interview and select the people you want to work with.

That's right: no more convincing! You’re now interviewing and only working with people you like!

As your following grows, the number and quality of people coming through that application process increases.

Now you’re in “unfair advantage” land.

Now you're only talking to the 10% serious people – the ones who WANT to work with you.

Phase 2 can take 1-2 years to fully mature.

But that is totally awesome because in the process, guess what?

You're still earning money by offering your new prospects (those that haven't been in your network long) some products and you earn commissions.

You may even earn enough to fire your boss like I did!

This part is a key point…

Not only are you earning money, these buyers become your most valuable prospects because:

  • They’re willing to invest in themselves
  • And they are getting trained in attraction marketing so they can be competent online business builders when they are ready to join your team

The number of people coming into your network marketing business will grow steadily.

But most importantly, you’re creating an asset, consisting of…

  • Your following
  • Your own e-mail & phone list
  • Your own unfair advantage through social media

As your brand grows, you enter the final phase of the Attraction Marketing Roadmap.

You’ll know when you transition into this phase.

It happens when you discover your skills, your brand, and your results are growing so much that you start attracting influencers, the top 5%, the “whales.”

Industry leaders start seeing your content, and they start following you.

They see the value of working with you and reach out to connect.


Network marketing is a business built on timing.

I can't tell you how many times I’ve seen leaders, six-figure and seven-figure earners in network marketing, who've had their incomes taken away.

Usually, it's because their company got shut down.

Sometimes, though, they…

  • Got terminated for whatever reason
  • Had a disagreement with their company
  • No longer believed in what they are doing
  • Didn’t like the strategies they’re being taught
  • Or the company could simply be too old school for them.

If you're attracting leaders, and something is “off” about their company guess who they’ll contact?

Because you’ve developed your own attraction marketing skill set, and have demonstrated results, value, and integrity, leaders will join you when it’s time for a change.

I've seen this happen many times because…

Let's face it – strong leaders & good people can't control the decisions their company executives make.

Often times, those decisions lead to trouble and they gotta make a big move…

Let me share what has actually happened to some of my friends and mentors in Phase 3.

Brandy Shaver became an attraction marketer few years ago.

She lived in a small town, built a small team, and over the course of her first year made about $20,000 dollars in network marketing.

Not bad, right?

But because she lived in a small town, her team dwindled.

She ran out of prospects and ended up having to drive quite a few miles to prospect, recruit, and train her team.

She was ready to quit.

Then she found attraction marketing and pretty much started from zero.

With hardly any computer skills, Brandy now has…

  • 17,000+ leads on her e-mail list
  • 17,000+ followers on social media
  • Produced over 1,251 customers
  • Enrolled, using attraction marketing, 133 people into her organization
  • Sponsored three top earners into her organization – two of them six-figure earners, and one recent seven-figure earner who chose to come out of retirement to join her
  • And has multiple streams of income

Brandy is now attracting whales in the industry, and every single one of those whales reached out to her, looking for a home.

She never poached or prospected them.

They joined her because they saw the value in her attraction marketing skill set.

Here’s another example.

My mentors Whit and Cari Higham were not in a great place when they started attraction marketing

…to put it mildly!

Living in Cari's parents’ basement, they couldn't afford to buy groceries, much less their own place and had 2 babies to care for.

After two years of working attraction marketing, Whit and Cari now have:

  • 26,683 total leads over several platforms
  • 16,000+ Social media followers
  • Generated 1000+ customers
  • Personally enrolled 67 people into their network marketing business
  • Sponsored four six-figure leaders into their organization

Not bad, right?

These kind of results are pretty incredible don’t you think!

Brandy, Cari, & Whit committed to attraction marketing and learned a level of skill through hard work, study, implementation, and determination.

Oh and by the way all great leaders are part of our incredible mastermind group!

It's not gonna happen overnight and only you can determine whether it can happen at all.

Some of you may want to take on things sooner and faster and that's okay.

Others, like me, might spend an entire year in the training wheels phase. (It’s my military overly analytical mindset, lol)

There's nothing wrong with that either.

With attraction marketing, you’ll learn and grow at your own pace.

It is not a race.

Now you know how it works, and why attraction marketing is by far the best way to build a network marketing business to today’s 21st century connected world.

So if you'd like to learn more about how Brandy, Cari, and Whit, generated the type results they did, then I highly recommend you sign up for the FREE Ditch Your List Training.

It's a video course where you will learn how to burn that list of 100 friends and family who produce little or no results and...

Learn What To Post On Social Media to Attract Your Perfect Prospects?

You can take advantage of these methods starting today no matter how small your business is currently.

This is, by far, the most efficient (and fun!) way to build your business today.

These methods continue to push the boundaries of what's possible in network marketing.

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to our team's training.

If you enjoyed this post, please quickly do me a favor and share with others using the social media icons on this page.

I'd also welcome any comments you'd like to share below.

To your success,

Larry Felder


Have You Ever Wondered What To Post On Social Media to Attract Your Perfect Prospects?
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About the Author Larry Felder

I have two passions in life. First I teach Network/Affiliate Marketer and home base business owners how to establish a profitable online business. Second I provide advice on health and wellness and how you can live a better life. I provide training and mentorship for both.

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