How'd you like to learn the #1, time-tested social media post formula for attracting red-hot, ready-to-buy (or ready-to join) prospects into your business?
Could you use this kind of training?
Because that’s what I’m about to show you.
This formula works whether you’re posting on your personal Facebook timeline, your business page, running an ad, or posting on other social media platforms.
Honestly, regardless of the medium you’re using to communicate…
This formula has been proven and time-tested for over 100 years now.
It works if you want to attract prospects to you personally, it works if you want to post on your fan page, and it especially works if you’re using the Facebook's advertising platform.
Just imagine having your post reaching literally MILLIONS of people who are highly-targeted and likely to respond to your message.
And yes, I use it and — it works!
Obviously, I can’t cover every single aspect of advertising on Facebook in this content...
But I'll lay out the fundamentals, so you can understand the process, especially as it relates to the most-effective words and structure for absolutely anything you post—online or offline.
To start, you want to write so your post attracts a highly-targeted market.
As an example, say you’re trying to attract people in the weight loss space.
Here’s what you do: you’re going to promote your post to a set of targeted people who're ALREADY interested in losing weight or getting healthy and are currently following your competitors.
Does that make sense?
You want to find people who have already raised their hands and expressed interest in loosing weight.
Facebook makes this ridiculously easy!
If you currently have a large following on your personal page, this post formula work organically.
That said not all of us have a massive following so...
If you don’t have that following, you can, with the click of a button, advertise to people who are followers of any public figure, organization interest, in your target audience, using your fan page.
The formula looks like this…
And here’s the psychology behind it…
In any persuasive message, you want to lead with the problem, agitate or expand it, then present the solution.
Very straightforward, don't you think?
Now let’s dig in and talk about why it's done...
First, you want to state the problem your targeted audience has, then provide the solution, your product, or your opportunity has to help solve their problem.
This is where most network marketers totally screw up their approach, because they don’t bother to LISTEN to their prospects to identify what problems they have first.
They just barge right in and offer their solution — without connecting that solution in any meaningful way to help their prospect with their specific problems.
Don’t do that (it doesn’t work)!
When you’re presenting this formula in-person, one-on-one, before you do anything else, you have to first ask QUESTIONS and listen to your prospect’s answers.
This is how you pinpoint your prospect’s exact problems.
So for one-on-one, in-person presentations, you’ll modify the formula like this…
When you’re marketing online, putting a post on social media, you’ll have to assume there’s a certain type of problem, since you’re not actually talking to anybody one-on-one or in person.
You can, of course, gather specific information through surveys or by analyzing responses to previous posts and so forth, but let’s assume you already know what the problem is.
The first step is to call out and convey the problem.
Describe who you’re targeting and the kind of problems they’re suffering…
-- “If you’re currently dealing with or suffering from [problem]”
Another way to call out the problem is…
Convey the problem by telling your story.
You don’t have to address somebody out there and talk about their problem.
You can describe YOUR experiences in dealing with the problem, and share your stories.
You can start by saying…
-- “I was sick and tired of [the problem]…”
Or, you can say…
-- “Doing [whatever] simply didn’t work for me anymore.”
Once you’ve identified the problem, the next step is to…
The agitate step is not about manipulation.
It’s a simple concept…
Just describe the impact the problem will have on your prospect’s life if they don’t do anything about it.
Let’s say I’m selling training in network marketing.
I’ll start by sharing my story.
I’ll say things like...
I was tired of prospecting, and recruiting, and dealing with objections.
I’ll share specific examples about how it feels to deal with objections.
Or, using the weight loss example I used earlier, you’d share how being overweight impacted your own life or the lives of people you'd helped.
In other words, describe what life looks like—and feels like—with that problem present.
You’re essentially conveying the impact.
For example, in the weight loss market, many times people can not enjoy that great vacation they just paid for because of all that extra weight they carry around.
Well, what happens if you don’t take that weight off?
How does that limit their experience of going on a family vacation and enjoying their kids and if they are older grand kids?
So, the “agitate” step deals with the impact the problem has on their life, and what happens if they don’t do something about it.
Next, it’s time to present your…
This step is where you share that you’ve discovered a solution for the problem that you’ve agitated.
But there’s a catch.
You don’t want to share your discovery outright.
You want to create curiosity and give them a reason to reach out to you, a reason to respond to your ad.
You what say something like…
-- “…then I discovered *this*, and this is how my life changed.”
In this step, you’re sharing the benefits of your solution without stating specifically what that solution is and what is the positive impact the solution made in your life.
You’re describing what you’re now able to do…what your life looks like now…with the problem solved.
Finally, give them a call to action.
Tell them what to do next to learn more about the solution you’ve just shared.
If you’re selling a product directly, direct them to a link where they can buy your product.
In the network marketing space, whether you’re selling a product or opportunity, I highly recommend you make people proactively reach out to you (instead of you reaching out to them), especially if you’re doing any type of post on your personal timeline.
Furthermore, regardless of how you’re advertising, I recommend you…
Automate (most of, if not all) your follow-up process.
This allows you to educate and pre-qualify your prospects.
In practice, this means whenever someone responds to your ad they must go through a qualification process based on who you are looking to work with, and show you they are qualified to be on your team prior to you talking with them.
This can all be done on “autopilot.”
Using this approach allows you to speak only to qualified prospects and have an system do the shifting and sorting automatically before you talk to them.
They’ve already learned about the solution that you’re conveying to them.
So by the time you hop on the phone they’re pretty much already sold and in fact actually sell themselves to you to join your team.
Maybe they have a few last-minute questions but the outcome is pretty much set.
That’s the power of using this structure.
Especially in network marketing, most people don’t realize all sales or influence-type communication has to follow a kind of structure and the more structured you are in your communication, the more effective you’re going to be.
So I challenge you to implement this post structure right away!
In fact, you can use this structure to evaluate the posts you’ve previously written.
Maybe some of your posts, almost by accident, were successful and you’re not sure why.
Go back and ask yourselves some questions.
Evaluate your previous posts and ads.
Read through them and answer the above questions.
See any patterns in your successful posts?
Can you see instances where you’ve missed a step and things didn’t perform as well?
Again, you always want to follow this simple structure…
Now, if you’d like to learn…
More on how to leverage using an automated system...
…that allows your prospects to learn more about your solution, without you being involved, then I highly recommend you sign up for our FREE Online Training.
It’s a video course where a good friend and mentor of mine will walk you through how to recruit and sell using simple online systems.
The entire formula starts with being effective in communicating through social media, whether you’re paying for those posts or they are organic posts on your personal timeline.
This is, by far, the most efficient way to build your business today.
In fact, You’ll actually discover the 5 BIGGEST MYTHS in our profession.
Myths that are keeping you stuck, struggling, and still earning a minimum wage in a business YOU KNOW can pay you a fortune.
You’ll also have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.
So if you’re ready to get started…
Simply click here and I’ll gladly give you access to our Online Recruiting Bootcamp.
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To your success,
PPS: If Your Upline Does Not Have a Step-By-Step Blueprint for Success, Check This Out (Unless YOU Already Have Too Many Prospects) – Click Here For Instant Access.
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I have two passions in life. First I teach Network/Affiliate Marketer and home base business owners how to establish a profitable online business. Second I provide advice on health and wellness and how you can live a better life. I provide training and mentorship for both.
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