3 Cutting Edge Tiers of Modern Prospecting and Recruiting
Recently, I attended a private meeting, made up of the top leaders from several well know network marketing companies.
At this event was a friend and mentor of mine Ferny Ceballos who has personally been responsible for over 11 million dollars in online sales over 10 years in his business.
The training he delivered was…
How to successfully build a network marketing business online…
Included in this topic was a discussion of the current state of network marketing, and how leaders can seriously LEVEL UP their skills, even if they were already online and had built their teams using social media.
Now if you think you are using an effective online strategy, the truth is, many of the old ways of doing business are no longer as effective as they use to be.
The Game is Changing & It’s Time To Level Up.
If you are like I was and felt you’re behind in terms of using today’s technology to its fullest, then this is definitely for YOU!
What I found out during the discussion was…
These leaders had great success with ‘old school’ prospecting.
Plus they had gained some traction using social media recruiting tactics that some of the big gurus are now marketing.
But they also found out these methods weren’t working as well as they once did.
Social media recruiting in general Isn’t working as well anymore, because so many networkers are jumping on the social band wagon and the public is catching on.
And I also discovered it was easier doing social media recruiting 3-5 years ago than it is today.
This leads to the purpose of this meeting…
Ferny shared the three levels of modern online network marketing and the leaders in the room got excited about leading their teams and growing their organizations again.
These Leaders Got Out Of Their Old School Comfort Zones.
Which surprised me because...
Most leaders in network marketing feel uncomfortable, even threatened, to admit they don’t know everything about their profession.
But what I’ve discovered over the years is, the best entrepreneurs in the world – in any field – are always looking outside their organizations for new ideas.
In fact they even hire consultants, they study what competitors are doing, and invest in research and development to take advantage of emerging technologies.
In Network Marketing, Looking Outside Your Organization for Answers Rarely Happens…
So what these leaders did was very much outside the norm of network marketing, it’s even frowned on by many peers and colleagues.
They opening up and listened to a different way of building a business.
If you wait for a new technology to become widely accepted before you adopt it…
…then chances are you’ve missed the opportunity.
Which leads to the first subject what is the definition of “attraction marketing?”
Attraction marketing is a strategy that makes you the hunted instead of the hunter.
In other words you’re attracting versus chasing prospects.
In this strategy you focus on solving people’s problems and become known for helping people solve certain types of challenges and as a result, others seek you out!
And you build credibility by creating positive results in people’s lives – their health, wealth, and time freedom.
Then he went on to talk about the fundamentals…
These skills will never change, and are required at all levels of network marketing
No matter what level you’re at in network marketing, whether you’re using online strategies, or whether you’re doing it old school, you will always need to know the basics of…
- Building rapport
- Communication for inviting, presenting, following-up, and training
- Develop leadership skills in yourself and others
Now that we have the fundamentals defined…
Let’s get into the 3 Levels of Modern Prospecting & Recruiting…
Starting with “level zero”!
Because when it comes to taking advantage of modern prospecting and recruiting skills, level zero doesn’t even make the list.
This level is: “make a list of 100 people.”
Yes, we’re talking cold market prospecting.
I don’t have to tell you what this is, because you’ve probably experienced it already.
At level zero, you’re not using modern technology in any meaningful way — except maybe your cell phone to send awkward prospecting messages to your friends and family. LOL
This isn’t “bad,” it’s simply where most people start.
At this level of sophistication (or lack thereof), you’re not yet using what’s currently available on the online.
If this is you right now, don’t stay here long!
Unless of course you enjoy pain, rejection, and being shunned by everyone you care about.
Ferny called this level “attraction marketing light.”
Instead of prospecting your friends and family, or prospecting strangers in public, with this method you’re doing warm and cold market prospecting on Facebook, or some other social media.
In this strategy, your Facebook friends are your warm market, and your cold market comes from adding new friends and cultivating new connections and relationships.
And there’s a new opportunity here to passively attract new recruits, which isn’t available offline.
That opportunity is you can now passively prospect by doing lifestyle posts, curiosity posts, story posts, etc.
This allows you to start attracting interested prospects, by getting people to private message you or comment on your post, requesting more info. However, you gotta know what you are doing in these posts.
You’re still attracting prospecting and making connections, but now you have an opportunity to start passively attracting some of those FB friends to you, and get them to raise their hand by creating carefully crafted social posts. (Note: you gotta know what you are doing here.)
If you’re doing this right, you are also building a following on your personal profile, of people who know, like, and trust you.
The bigger the following and the more your trusted, the more your post start to causing people to reach out to you, requesting more info about your product (and sometimes business).
The problem is most people do social medial recruiting wrong and even if they are trained in the right skills, still screw it up and waste a lot of time adding strangers as friends and have little to show for it.
Another big issue is social media recruiting is not scalable.
You can’t push a button and have your followers scale. It’s all 100% manual.
And you’re also limited by your personal efforts and time spent on your computer, talking to all these people.
You’re also limited to 5,000 friends and you gotta be careful, cause Facebook generally does not like people doing business on their personal profile.
The downside to this strategy is building a relationships is time consuming and there’s no way around it.
Many people in our profession are using this strategy and it is…
What I call “fake social” depending on whether or not you care about the people you’re connecting with.
But if doing the “fake social” thing doesn’t excite you, then here’s the next level…
The second strategy is a big part of what Ferny teaches and is what attraction marketing truly is.
Attraction marketing is completely passive.
You create a lead generation system, and prospects start flowing in.
With attraction marketing, you’re establishing a following, generating an email list, and building a presence on multiple social media platforms.
More importantly, attraction marketing allows you to build an income regardless of whether somebody says “yes” or “no” to your network marketing opportunity.
You’re able to monetize the “no’s” because even the people who don’t join your business, continue to follow you and immerse themselves in your ecosystem (where you can monetize them via other avenues, if you choose to).
Attraction marketing is highly leveraged…
Everything is scalable because you can take a post that’s working on a personal profile, put it on a business page, target the followers of a well know guru, hit a button, and all of a sudden it’s broadcast to millions of people who are open to entrepreneurship!
That’s what attraction marketing allows you to do.
That said Ferny recommend you bypassing Level 0 and Level 1 and start with Level 2 digital marketing.
You can download the FREE Attraction Marketing Bootcamp here and get started.
NEXT is something you probably won’t take on until you’re at least a six-figure earner in your network marketing business, but I want to share anyway.
This next strategy is honestly a seven-figure skill, because even though you start at six-figures, the goal of this level is to push your business to seven-figures.
This is attraction marketing on steroids.
Once you develop a digital training and duplication system for your team, you’ll be able to standardize your team’s training so no matter how deep somebody is in your organization, they’re having the same experience as a frontline member inside your team, as if you personally sponsored them.
In this level, new training is released to your team members; depending on how long they’ve been on your team, or what rank they’re at.
Everything is standardized.
So what a new prospect 50 levels down sees, is the same thing a new prospect on your frontline sees.
This may sound advanced, depending on the current sophistication of your business, but it’s still important to share, because you need to view your network marketing like a business and this is actually how REAL businesses scale and grow.
Fortunately, these types of systems can be built pretty easily and quickly, at a relatively low cost and are available in more advanced training.
And if you’re not there yet, that’s ok. Level 2 is the perfect place to start.
Bottomline is in real businesses people innovate and think outside the box in order to make innovative things happen.
If you want to be in a real business for yourself, you need to be willing to see what’s out there and innovate on your own.
Remember, when things become widely accepted in an industry, chances are you’re too late and the strategies won’t be as effective as they once were.
But then again, do you really want to be “fake social” or do you want leverage?
Luckily for you, reading this today…
What Ferny is teaching is a proven opportunity to peek into the future.
You too can implement these strategies that today only a small minority of successful network marketing leaders are doing and catapult your business to the next level.
I highly recommend you sign up for the FREE Attraction Marketing Bootcamp.
Once you opt-in, you’ll get an overview of how attraction marketing actually works and learn how to implement the strategy step by step.
If you’re already using social media recruiting, this will seem like a natural next step for you, which is awesome!
Then you can have a real leveraged business, and use strategies that are ahead of their time.
If you’re ready to get ahead of the curve and become a leader who’s willing to modernize their business, then simply click here and I’ll gladly give you access to the Online Recruiting Bootcamp.
One last request, could you do me a favor…
If you enjoyed this post, please quickly share with others using the social media icons in this post.
To Your Success!
PPS: If Your Upline Does Not Have a Step-By-Step Blueprint for Success, Check This Out (Unless YOU Already Have Too Many Leads) – Click Here For Instant Access.
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